Antitrust Practices Essay Example | Topics and Well Written Essays - 500 words

Antitrust Practices - Essay Example This is what F.T.C termed as â€Å"prefrencing†. The pecuniary cost and the non pecuniary cost that was associated with this case we are concerned about the effect on innovation,consumer and investment (Hylton, (2003). It took the commission about a yard to come to the conclusion after carrying out a myriad of investigations that were brought forward by google competitors. The antitrust experts said they would likely push for more sweeping obligations on Google corporate demeanor in the future so that it will not use its powerful position in internet o foster unfair advantage in other business thus giving stifle competition. The cost at which the government may try to enforce the principle of oligopoly in fields as fast moving as internet search, smart phones and online commerce will be quite challenging. The F.T. C was adjudicating for the broad principle so that there would be an agreement not to discriminate in favor its products and services over smaller competitors. The case with google is similar to that of Microsoft. It drew complaints from antitrust regulators and rivaling companies as it expanded its business beyond its dominant product and search advertising. Google is known to have bellicosely gained from its partnership with other fields that include Smartphone software and online commerce. As Google expands its empire, it takes on new competitors and brings formidable forces this making its rivals to suffer. However, Google has taken a stand that is improving its products and services in order to benefit the customers and the economy (Posner, 2001). The Antitrust laws help to serve as the ultimate protector from the competitive process under the free market economy. With this process, it will promote competitive prices and customer choice so that the whole society will benefit from all the possible allocation of resources. The antitrust laws help to ensure open and free markets and prevents conducts that